Vivaldi also had some success with expensive stagings of his operas in Venice, Mantua and Vienna.
Vivaldi had worked as a Catholic priest for 18 months and was employed from 1703 to 1715 and from 1723 to 1740. Many of his compositions were written for the all-female music ensemble of the Ospedale della Pietà, a home for abandoned children.
#VIVALDI BOARD SERIES#
His best-known work is a series of violin concertos known as the Four Seasons. Vivaldi composed many instrumental concertos, for the violin and a variety of other musical instruments, as well as sacred choral works and more than fifty operas. He consolidated the emerging concerto form into a widely accepted and followed idiom, which was paramount in the development of Johann Sebastian Bach's instrumental music. He pioneered many developments in orchestration, violin technique and programatic music. Regarded as one of the greatest Baroque composers, Vivaldi's influence during his lifetime was widespread across Europe, giving origin to many imitators and admirers. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 14th edition.Antonio Lucio Vivaldi (4 March 1678 – 28 July 1741) was an Italian composer, virtuoso violinist and impresario of Baroque music. A popular and highly sought-after speaker, he has made speeches and conducted marketing seminars to top executives in a variety of forums. Through the years, he has served as brand confidant to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, Procter & Gamble, Samsung, and Starbucks. With over ninety published papers, his research has been widely cited and has received numerous awards. He also has served on the Editorial Review Boards of those journals. His research has been published in three of the major marketing journals - the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research.
His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. Keller’s general area of expertise lies in marketing strategy and planning, and branding. Additionally, he has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America. Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. As Executive Director, he oversees the quality and content of MSI-sponsored research, and facilitates the matching of research interests between MSI’s corporate members and academics. Keller is also the MSI Executive Director for 2013-15. Keller was also recently named one of the World’s Best B-School Professors by Poets & Quants. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.